New and improved, the buildable formula of this Covergirl Clean Invisible Concealer is made with 100% natural-origin pigments and only 17 essential ingredients that won't clog pores. Its doe foot applicator glides on easily and blends this lightweight concealer so seamlessly that it virtually disappears for a flawless natural finish. The hydrating and creamy vegan formula is kind to skin and doesn't settle into lines, crease, flake, or highlight dry patches and blemishes. Long-lasting, this Covergirl concealer for dark circles and blemishes looks fresh, healthy, and natural all day while being so lightweight and breathable that it doesn't look cakey. The concealer bottle is made from 30% post-consumer recycled material. Based on a consumer study of 105 women after one week of use: • 100% say comfortable to wear • 98% say lightweight formula • 97% say let's your skin breath • 96% say doesn't highlight dry patches or flake • 95% say provides a natural-looking complexion