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Volumizing Primer

Shoppers Drug Mart
Volumizing Primer
From Virtue
Current price: $52.00
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Size: 150.0 mL
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Shoppers Drug Mart
Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming Spray. Virtue® volumizing Primer is a weightless Spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Virtue’s unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It’s suitable for all hair types.
- Builds | Lifts | Sets PRODUCT AESTHETICS: A lightweight, non-aerosol mist that absorbs into hair to prime any style. fragrance: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils. IDEAL FOR: • Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair Sensitive to product build-up. • Safe for color-treated and chemically treated hair. KEY CLAIMS: • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style.* • 8 hours after first application, 94% of women said their style bounced back and restyled easier.* • After only 3 uses, 100% of women felt their hair was less limp.* • With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull.* *Consumer perception study conducted on 50 respondents after 5 uses/one week.
- Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.
- Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.