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Nourish dry, damaged, depleted hair back to hydrated health. Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.
Cleans | Replenishes | Nourishes
PRODUCT AESTHETICS: A luxurious, lathering shampoo with a clean but hydrating finish.
fragrance: A rich, nurturing blend of Creamy coconut and tropical yuzu extracts wrapped in warm woods.
IDEAL FOR: All hair types, especially hair that’s damaged or in need of extra care. Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments. Safe for color-treated and chemically treated hair.
KEY CLAIMS: • 97% of women said their hair felt softer after just one use.* • 97% of women felt their hair was less damaged.* • 91% of women felt their hair was more manageable.*
*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
Nourish dry, damaged, depleted hair back to hydrated health. Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.
Cleans | Replenishes | Nourishes
PRODUCT AESTHETICS: A luxurious, lathering shampoo with a clean but hydrating finish.
fragrance: A rich, nurturing blend of Creamy coconut and tropical yuzu extracts wrapped in warm woods.
IDEAL FOR: All hair types, especially hair that’s damaged or in need of extra care. Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments. Safe for color-treated and chemically treated hair.
KEY CLAIMS: • 97% of women said their hair felt softer after just one use.* • 97% of women felt their hair was less damaged.* • 91% of women felt their hair was more manageable.*
*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
