Love your silver and say yes to gorgeous greys. Say bye to brassiness with Dove Hair Therapy Gorgeous Greys Sulfate-Free Purple Shampoo. This gentle, sulfate-free shampoo cleanses grey hair. Its lightweight formula, developed for thin hair, nourishes, and adds volume & fullness from root to tip. Dove Gorgeous Greys system, made with biotin complex, uses purple pigment to counteract unwanted tones, combat brassiness, and add radiant shine to grey, white & silver hair. How to Use Dove Gorgeous Greys system: Apply shampoo to wet hair, lather, leave in for 1–5 minutes and rinse. For best results, use this shampoo 1–2 times a week to help neutralize brassy tones. After shampooing, follow with Dove Gorgeous Greys Conditioner for optimal results. Apply and massage, leave on for at least 1 minute and rinse. Remember: you're beautiful ♥ Dove Gorgeous Greys system has gentle formulas and is sulfate-free and paraben-free. This shampoo for coloured hair is Certified Cruelty-Free by PETA, made in 70% recycled plastic bottles, so you can feel good about using Dove. About Dove Hair Therapy Collection: Your hair is unique and deserves custom, tailored hair care. Dove Hair Therapy Collection delivers specialized care for a range of textures, types, lengths, and colours, so you can love & nourish the hair that makes you, you. This collection is free from sulfates and parabens. *nourishes at the level of the hair cortex