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Get maximum lift with a hydrating kick with Virtue®’s volumizing and reviving full Shampoo and Conditioner and best-selling Restorative Treatment Mask, an intensely moisturizing, three-minute mender for all hair types.
Cleans | Thickens | Volumizes | Conditions | Thickens | Revives | Rebuilds | Strengthens | Silkens
PRODUCT AESTHETICS: A light, lacy lather that rinses clean without stripping or dehydrating hair. A lightweight Cream conditioner that won’t leave hair tangly or tight.
A rich and Creamy, yet weightless, luxurious mask. Glides on hair, silky to the touch.
fragrance: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
IDEAL FOR: All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair. Safe for color-treated and chemically treated hair.
KEY CLAIMS: • 84% of women said their hair felt thicker.* • 87% of women said their hair had more body.* • 86% of women said their hair looked fuller.*
*Consumer Perception Study of 55 women who used full Shampoo and Conditioner for 1 week (7 uses).
Shampoo/Conditioner: Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with full Conditioner, rinse thoroughly.
Mask: After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed in place of conditioner.
Get maximum lift with a hydrating kick with Virtue®’s volumizing and reviving full Shampoo and Conditioner and best-selling Restorative Treatment Mask, an intensely moisturizing, three-minute mender for all hair types.
Cleans | Thickens | Volumizes | Conditions | Thickens | Revives | Rebuilds | Strengthens | Silkens
PRODUCT AESTHETICS: A light, lacy lather that rinses clean without stripping or dehydrating hair. A lightweight Cream conditioner that won’t leave hair tangly or tight.
A rich and Creamy, yet weightless, luxurious mask. Glides on hair, silky to the touch.
fragrance: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
IDEAL FOR: All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair. Safe for color-treated and chemically treated hair.
KEY CLAIMS: • 84% of women said their hair felt thicker.* • 87% of women said their hair had more body.* • 86% of women said their hair looked fuller.*
*Consumer Perception Study of 55 women who used full Shampoo and Conditioner for 1 week (7 uses).
Shampoo/Conditioner: Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with full Conditioner, rinse thoroughly.
Mask: After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed in place of conditioner.
