*Product information and pricing may vary - to confirm current pricing, availability, shipping, and return information please contact Shoppers Drug Mart. In the event of a pricing discrepancy, the retailer's price will apply.
A weightless Cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection. Virtue® Curl Leave-In Butter is a leave-in Cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.
Enhances | Nourishes | shines
fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
IDEAL FOR: • Types 2–4 curly hair. • Safe for color-treated and chemically treated hair.
PRODUCT AESTHETICS: A buttery, rich leave-in Cream that melts into hair without weighing it down.
KEY CLAIMS:
• 95% of women felt hair was immediately more resilient, silkier, and looked rejuvenated
• After just 8 hours, 96% of women felt their hair was less brittle
• 93% of women felt their hair was more manageable and moisturized, nourished, and shinier after 1 week
• After 2 weeks, 96% of women saw reparative benefits and felt hair was healthier and softer
• 94% felt hair did not look frizzy after only 1 use
• 94% said they feel more confident
*Consumer perception study of 64 women used the Curl Leave-In Butter for 2 weeks
Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed.
TIPS: Apply Curl Butter as a leave-in to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution.
A weightless Cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection. Virtue® Curl Leave-In Butter is a leave-in Cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.
Enhances | Nourishes | shines
fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
IDEAL FOR: • Types 2–4 curly hair. • Safe for color-treated and chemically treated hair.
PRODUCT AESTHETICS: A buttery, rich leave-in Cream that melts into hair without weighing it down.
KEY CLAIMS:
• 95% of women felt hair was immediately more resilient, silkier, and looked rejuvenated
• After just 8 hours, 96% of women felt their hair was less brittle
• 93% of women felt their hair was more manageable and moisturized, nourished, and shinier after 1 week
• After 2 weeks, 96% of women saw reparative benefits and felt hair was healthier and softer
• 94% felt hair did not look frizzy after only 1 use
• 94% said they feel more confident
*Consumer perception study of 64 women used the Curl Leave-In Butter for 2 weeks
Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed.
TIPS: Apply Curl Butter as a leave-in to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution.
