Detangle, hydrate, and protect hair from heat, humidity, and environmental damage with nourishing sulfate-free Curl Shampoo and Conditioner and Leave-In Curl Butter, a deeply restorative yet weightless Cream for a variety of curl patterns. Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Virtue® Curl Leave-In Butter is a healing, leave-in Cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz, and guard from heat and humidity. Simultaneously, Alpha Keratin 60ku® repairs cracks and splits to protect against breakage, leaving curls stronger, softer, and full of shine.

Hydrates | Nourishes | Repairs | Softens | De-Frizzes | Replenishes | Enhances | Nourishes | shines Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is the only premium curl line free of the Big Six chemicals––parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants. PRODUCT AESTHETICS: • A luxurious, Creamy lathering shampoo that maintains hair’s natural hydration. • A rich, hydrating, and Creamy conditioner that locks in moisture. • A buttery rich leave-in Cream that melts into hair without weighing it down. fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life. IDEAL FOR: • A broad range of soft waves to highly textured curl patterns. • Safe for color-treated and chemically treated hair.
Shampoo: Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner. Conditioner: Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly. Leave-In Butter: Work a generous amount of product into wet or damp hair from root to ends. do not rinse. Reapply as needed. TIPS: Curly hair naturally tends to be on the dry side, so shampooing just 1–2 times a week is recommended. (For mediumto thicker hair textures, shampoo once a week. For finer textures, shampoo twice a week.) For extremely dry hair, shampoo only once a week. Use Curl Conditioner in between shampoos for a curl refresh.