*Product information and pricing may vary - to confirm current pricing, availability, shipping, and return information please contact Shoppers Drug Mart. In the event of a pricing discrepancy, the retailer's price will apply.
A silicone-free Gel that hydrates, holds, and keeps curls defined all day and into the next. Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional Gel definer but none of the slick, crunchy side effects. sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have––and the ones you never knew existed.
Shapes | Holds | Hydrates
fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
IDEAL FOR: • Types 2–4 curly hair. • Safe for color-treated and chemically treated hair.
PRODUCT AESTHETICS: A velvety Cream that transforms into a Gel-like texture in your palms. Glides through hair without stiffness or Stickiness.
KEY CLAIMS:
• 8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable.
• After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down.
• After one week of use, 8/10 women felt that their curls looked natural, well-defined and not brittle.
*Consumer perception study of 66 women used the Curl-Defining Gel for 1 week (7 uses)
Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
TIPS: Use a small amount for light definition. For a deeper definition, work product through in sections. The Gel can be used to finger coil and scrunch into hair for touchable definition.
A silicone-free Gel that hydrates, holds, and keeps curls defined all day and into the next. Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional Gel definer but none of the slick, crunchy side effects. sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have––and the ones you never knew existed.
Shapes | Holds | Hydrates
fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
IDEAL FOR: • Types 2–4 curly hair. • Safe for color-treated and chemically treated hair.
PRODUCT AESTHETICS: A velvety Cream that transforms into a Gel-like texture in your palms. Glides through hair without stiffness or Stickiness.
KEY CLAIMS:
• 8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable.
• After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down.
• After one week of use, 8/10 women felt that their curls looked natural, well-defined and not brittle.
*Consumer perception study of 66 women used the Curl-Defining Gel for 1 week (7 uses)
Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
TIPS: Use a small amount for light definition. For a deeper definition, work product through in sections. The Gel can be used to finger coil and scrunch into hair for touchable definition.
