The Colgate 360⁰ Optic White soft manual whitening toothbrush is designed with whitening cups that hold toothpaste to effectively help remove surface stains for a naturally white smile. The polishing spiral bristles help whiten teeth by polishing away surface stains and clean hard-to-reach areas. This toothbrush also features a unique cheek & tongue cleaner to comfortably remove odor-causing bacteria.