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Winning at Innovation by Philip Kotler, Hardcover | Indigo Chapters
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Winning at Innovation by Philip Kotler, Hardcover | Indigo Chapters
From Philip Kotler
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Size: 0.94 x 9.21 x 1.28
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation. | Winning at Innovation by Philip Kotler, Hardcover | Indigo Chapters
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