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User Generated Branding: Integrating User Generated Content into Brand Management
Coles
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User Generated Branding: Integrating User Generated Content into Brand Management
By None
Current price: $71.50
Coles
User Generated Branding: Integrating User Generated Content into Brand Management
By None
Current price: $71.50
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Size: Paperback
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From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
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