In The Whole World's Watching the authors explain how money can be channeled into the technology that will preserve the lifestyles we currently enjoy and create a new era of economic growth. This is a book that proposes real, concrete solutions. Environmentalists and politicians will not stop climate change from occurring: industry will and it will happen a lot sooner than we think. Global warming is real and not a problem that will disappear on its own. This book explains why it is now time to mobilize the world's financial markets to work for the good of mankind. The money to finance the changes necessary to prevent climatic mutation should come from Wall Street, instead of Washington or Berlin.