In The Power of Simplicity , Danny Lanier writes about his own experience growing up in rural Alabama and the lessons he learned while becoming a successful financial executive at AT&T and Lucent Technologies. He believes that life experience shapes us and inspires our ultimate success. Each of us has what he calls an X-factor that is a unique quality capable of propelling us beyond our expectations. Readers will learn how Lanier discovered his X-factor and how it played a critical role in his success. It will inspire you to discover your own X-factor and unlock your potential forever!