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The Political Marketing Game by J. Lees-Marshment, Hardcover | Indigo Chapters
Coles
The Political Marketing Game by J. Lees-Marshment, Hardcover | Indigo Chapters
From J. Lees-Marshment
Current price: $80.50
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Size: 0.89 x 9.02 x 1.19
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. | The Political Marketing Game by J. Lees-Marshment, Hardcover | Indigo Chapters
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