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The PMM Executive
Coles
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The PMM Executive
By None
Current price: $2.99

Coles
The PMM Executive
By None
Current price: $2.99
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Size: Kobo eBook
*Product information and pricing may vary - to confirm current pricing, availability, shipping, and return information please contact Coles. In the event of a pricing discrepancy, the retailer's price will apply.
You didn't build a career in Product Marketing to spend your evenings fixing slide alignment.
You are the most cross-functional leader in your company. You understand the product better than Sales and the market better than Engineering. Yet you are likely trapped in the "Service Bureau" cycle, polishing decks, chasing launch dates, and reacting to requests while the real decisions about pricing, roadmap, and category strategy are made without you.
The PMM Executive is a battle plan for leaders ready to stop supporting revenue and start shaping it. This book shows you how to operationalize your team, seize pricing authority, structure a hybrid org for scale, weaponize partnerships, and govern the AI shift with discipline.
This is not a promotion guide. It is a pivot manual. If you are ready for the boardroom, this is your playbook.
You didn't build a career in Product Marketing to spend your evenings fixing slide alignment.
You are the most cross-functional leader in your company. You understand the product better than Sales and the market better than Engineering. Yet you are likely trapped in the "Service Bureau" cycle, polishing decks, chasing launch dates, and reacting to requests while the real decisions about pricing, roadmap, and category strategy are made without you.
The PMM Executive is a battle plan for leaders ready to stop supporting revenue and start shaping it. This book shows you how to operationalize your team, seize pricing authority, structure a hybrid org for scale, weaponize partnerships, and govern the AI shift with discipline.
This is not a promotion guide. It is a pivot manual. If you are ready for the boardroom, this is your playbook.



















