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The Branding of Polaroid by Paul Giambarba, Paperback | Indigo Chapters
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The Branding of Polaroid by Paul Giambarba, Paperback | Indigo Chapters
From Paul Giambarba
Current price: $50.00
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Size: 0.38 x 8.5 x 0.6
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How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity. | The Branding of Polaroid by Paul Giambarba, Paperback | Indigo Chapters
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