Self-Congruity by M. Joseph Sirgy, Hardcover | Indigo Chapters

Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior. | Self-Congruity by M. Joseph Sirgy, Hardcover | Indigo Chapters