Whether you’re a student, academic, or practitioner working in an applied setting, this text will lead you through the complex terrain of contemporary qualitative research methods. Written by renowned sociologist Karen O’Reilly, the book distils decades of experience into a valuable toolkit of lessons and insights. Key highlights include: • tackling challenging issues like how many interviews are enough and what does reflexivity look like in practice; • a keen focus on what the time-constrained researcher needs to know, delivering essential knowledge efficiently and imaginatively; • pedagogical features like dos and don’ts, neat summaries, and creative solutions. Bridging theory and practice, and packed with a wealth of advice, useful tips and resources for further reading, this is the definitive guide to contemporary qualitative research for beginners and seasoned researchers.