General persuasibility-a person's readiness to accept social influence from others irrespective of what he or she knows about the communicator or what it is that the communicator is advocating-is studied. Significant contributions on individual differences in persuasibility made by a number of psychologists associated with the Yale Communication and Attitude Change Program are brought together in this volume. | Personality And Persuasibility by Irving L. Janis, Hardcover | Indigo Chapters