If marketers thought differently, marketing can become better. This is NOT a regular book on marketing. Reading these notes and using them intelligently will make you a better marketer. Whether you are a novice or an experienced hand at marketing. And even if you just want to use better marketing thinking for your success. These notes will make you think differently about the familiar, like: Customers that advertise (yes!) Advertisers that Platforms reject (biting the hand that feeds them) Platforms that choose Brands(It’s all about the feeling) Brands that are created by Sales Activities (brand building done differently)... and more These collected insights are from observations, conversations and learnings. Distilled across markets, practitioners, academics, students, teachers... and sceptics about the discipline of marketing. I’d recommend that you read a note or three When you have a minute or two For a flash of inspiration. (Or, just read it over a Saturday afternoon. Both work.)