Marketing With Strategic Empathy by Claire Brooks, Paperback | Indigo Chapters

The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success. At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading to a deep understanding about the functional, emotional, and cultural drivers behind consumers' thoughts, feelings, and actions. Marketing With Strategic Empathyexplains how to:-design and implement Strategic Learning Journeys-implement specific learning methods, including techniques to uncover unconscious emotions, ethnographic observation, online research, semiotic analysis, and trends analysis-empower managers with team-based skills for activating learning-develop video and multimedia story telling skills for communicating Strategic Learning and other strategies to stakeholdersThe book also provides proven skills, processes, leadership methods, how-to guidance, and global case studies to help companies implement Strategic Empathy within their organization. | Marketing With Strategic Empathy by Claire Brooks, Paperback | Indigo Chapters