A color-safe, p H-optimized shampoo to effectively cleanse while maintaining hair health, preventing frizz, preserving color, and enhancing shine. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Color Safe - Damage, Split Ends, and Breakage - Frizz Key Benefits: - This p H-optimized formula helps minimize damage during washing and supports hair health and strength - Prevents tangling + frizz, preserves color, enhances shine - Microbiome-certifie