Email is normally done wrong. It is annoying. It is very inconsiderate. Develop a system that respects your audience. To stand out from the rest with an effective and persuasive drip campaign, you need a fine-tuned strategy. In Great at Email, author Mike Sweigart does the legwork for you, sharing the strategy that has helped him build great B2B relationships over the years. Mike walks you through everything you need to know to execute a profitable drip campaign.Great at Email will take you through the steps of planning and execution for B2B drip campaigns, from beginning to end. From calculating ROI to finding failure points in your funnel, this book has all the essentials you need to start reaping the benefits of this tool. Plus, it's packed with 25 high-performance templates for B2B conversion, from the first cold contact all the way to closing the sale.If you've struggled with email marketing in the past, then you need this book!