Franchise Marketing Survival Guide: How to Break the 2-Year Curse! Most new Franchise Marketing Managers don't last - and neither do the businesses they support. This guide helps change that. Written by a marketing professional with real experience on the front lines, this no-nonsense survival guide gives you the practical tools, straight-talking advice, and proven strategies you need to succeed in the unique world of franchise marketing. If you're stepping into a Franchise Marketing Manager role, or aiming to , this guide will show you how to hit the ground running, avoid common pitfalls, and help your franchisees thrive.