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Event Planning and Destination Marketing
Coles
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Event Planning and Destination Marketing
By None
Current price: $155.95

Coles
Event Planning and Destination Marketing
By None
Current price: $155.95
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Size: Paperback
*Product information and pricing may vary - to confirm current pricing, availability, shipping, and return information please contact Coles. In the event of a pricing discrepancy, the retailer's price will apply.
Events serve as powerful catalysts for tourism, attracting visitors, shaping destination identity, and stimulating local economies. Effective event management and marketing require creativity, strategic thinking, and collaboration. Event Planning and Destination Marketing explores the processes involved in conceptualizing, organizing, and promoting events that enhance a destination’s appeal. The book discusses stakeholder coordination, sponsorship management, digital marketing strategies, and event evaluation techniques. It also examines the role of events in branding and community development. Through global case examples and practical insights, it offers a roadmap for professionals seeking to create memorable and marketable event experiences that strengthen tourism destinations.
Events serve as powerful catalysts for tourism, attracting visitors, shaping destination identity, and stimulating local economies. Effective event management and marketing require creativity, strategic thinking, and collaboration. Event Planning and Destination Marketing explores the processes involved in conceptualizing, organizing, and promoting events that enhance a destination’s appeal. The book discusses stakeholder coordination, sponsorship management, digital marketing strategies, and event evaluation techniques. It also examines the role of events in branding and community development. Through global case examples and practical insights, it offers a roadmap for professionals seeking to create memorable and marketable event experiences that strengthen tourism destinations.



















