Ernest Dichter and Motivation Research by S. Schwarzkopf, Hardcover | Indigo Chapters

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America. | Ernest Dichter and Motivation Research by S. Schwarzkopf, Hardcover | Indigo Chapters