Do You Sincerely Want to Be Rich? by Charles Raw, Paperback | Indigo Chapters
Do You Sincerely Want to Be Rich? by Charles Raw, Paperback | Indigo Chapters

Coles

Do You Sincerely Want to Be Rich? by Charles Raw, Paperback | Indigo Chapters

From Charles Raw

Current price: $35.00

Size: 1.5 x 8.5 x 1.5313

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In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?" In this eye-opening yet entertaining book, an award-winning “Insight" team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile. | Do You Sincerely Want to Be Rich? by Charles Raw, Paperback | Indigo Chapters

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