Critical Marketing by Mark Tadajewski, Paperback | Indigo Chapters

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e. g. postcolonialism and marketing) previously not examined in detail in marketing. | Critical Marketing by Mark Tadajewski, Paperback | Indigo Chapters