Butterfly Economics by Paul Ormerod, Paperback | Indigo Chapters

In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace. | Butterfly Economics by Paul Ormerod, Paperback | Indigo Chapters