
Gifting Made Simple
Give the Gift of ChoiceClick below to purchase a Pine Centre eGift Card that can be used at participating retailers at Pine Centre.Purchase HereHome
Brand Management
Coles
Loading Inventory...
Brand Management
By None
Current price: $109.00

Coles
Brand Management
By None
Current price: $109.00
Loading Inventory...
Size: Hardcover
*Product information and pricing may vary - to confirm current pricing, availability, shipping, and return information please contact Coles. In the event of a pricing discrepancy, the retailer's price will apply.
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and "living" the brand.
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and "living" the brand.



















