The First Canadian Edition of Applied Marketing, WileyPLUS NextGen Card and Loose-leaf Set Multi-Semester delivers a customer-centric overview of marketing's role in modern business. Over the span of a multi-semester course, the book teaches the critical thinking skills today's data-driven marketers need to help organizations succeed. Students will learn from the original video assignments, quizzes, and case-based activities accessed with the WileyPLUS NextGen code included with the book.