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Advertising by Sandra Moriarty, Hardcover | Indigo Chapters
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Advertising by Sandra Moriarty, Hardcover | Indigo Chapters
From Sandra Moriarty
Current price: $174.80
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Size: 1.12 x 11.12 x 1506
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Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising. | Advertising by Sandra Moriarty, Hardcover | Indigo Chapters
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