Don't hack your way around the sales cycle! A successful career in B2B software, hardware or services sales is challenging and requires many things: great people skills, a dynamic attitude, and robust negotiating talents. But it requires more than that. An individual's skills need to be supported with an effective sales methodology, proper Customer Relationship Management systems, and regular progress reviews. If you don't know you are winning, you are losing. Ace the Sale! is a no nonsense guide, uniquely written for the busy sales rep. Using a golf course analogy, this book takes each hole as a must-do step in the sales cycle. There is clear instruction on everything the sales rep needs, including how to raise your Emotional Intelligence and better connect with prospects, understanding how to price deals, recognising when to 'walk away', what reference visits should accomplish, developing dynamic presentations skills, and much more! Based on the author's highly successful sales career experiences, and filled with real world examples and insights - this book offers a fast track understanding for greater success in the tough but exciting world of sales. If you are a sales rep who wants to sell more software, hardware or services more often, with higher margins, then this book is for you. Even experienced reps and managers will find valuable information that is new, provocative, even controversial, but all geared towards one thing - selling! - Become a sales rep superstar: close more sales with better margins - Develop your Emotional Intelligence and understand what makes your prospects tick - See why the informal structure in a company is more important than the formal hierarchy - Boost your negotiating skills with real world tips, hints and insights - Learn the tell tale signs of a deal heading south - Recognise why saying "no" in a sales cycle is a strength, not a weakness - Uncover the truth when everyone is lying to you - A step-by-step, no-nonsense, fast track guide to the sales cycle, written by an industry expert