PUMA Women's Softride Pro Shoes

With the trend of the walking and being active gaining prevalence. A new category is emerging. ​PUMA's Softride Pro is built for the consumer who is committed to an active lifestyle every single day. They choose to get up and get active to keep themselves healthy. This consumer is often tracking their steps, making sure they are hitting their daily goals, and even competing step intake with close friends. Walking is their form of daily exercise. PUMA wanted to build product that fit the style of this consumer – a take on a less traditional walking aesthetic and bring more fashion to the story.​