Tribal Marketing Tribal Branding by Brendan Richardson, Hardcover | Indigo Chapters

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. | Tribal Marketing Tribal Branding by Brendan Richardson, Hardcover | Indigo Chapters