blog image

lululemon - Retail In Action


A holistic approach to equity, wellbeing, and sustainability.

lululemon’s purpose comes to life every day through its actions to drive meaningful, positive change in the world. For over 25 years, they have worked to create value in the communities through movement, mindfulness, and connection, and in the face of global challenges, they are on a journey to address social and environmental barriers to collective well-being.

They envision a future where they thrive within the limits of our one planet.

Be Planet is one of three interconnected pillars that make up our Impact Agenda strategy, including our vision to minimize environmental impacts along their value chain.

Their aspiration is to make products that are better — including aesthetic, function and quality, as well as for people and the environment. By adopting and innovating improved practices, they seek to enhance the products lululemon offers and reduce their impact on the environment.

Their Goals

lululemon strives to develop innovative, more sustainable materials to support long-lasting products, while helping to eliminate the depletion of valuable natural material resources. This focus is woven into all aspects of their design and manufacturing processes. They use science-based context to inform their goals and targets.

Product & Material Innovation

  • Make 100% of our products with preferred materials and end-of-use solutions to advance a circular ecosystem by 2030
  • Achieve at least 75% preferred materials for our products by 2025

lululemon has defined preferred materials as materials contributing to improved environmental and/or social impacts compared to conventional versions, including fibers that are recycled, renewable, responsibly sourced, or manufactured with low-resource processes.


For more information on their Climate Action, Waste and Packaging, and Water and Chemistry, visit lululemon.com.

Photo: lululemon

Program subject to change. Contact the store directly for more information.