about Pine Centre

For over forty years, Pine Centre has served as northern BC’s most popular shopping destination!   Today we are home to 100 stores that represent retailers in clothing, travel, beauty and housewares.   

A fun and colourful children’s play area keeps kids busy while mom and dad take a shopping break and shoppers can learn more about our community as the mall hosts a variety of info tables manned by organizations such as Rotary and PG Spruce Kings.

Our Food Court of ten tasty vendors offers something for every appetite and with lots of free parking and special events such as Halloween and Photos with Santa, make Pine Centre your year-round family destination.

Mission and Vision Statements

Pine Centre Mission

To become the premier shopping destination in Northern BC through our innovative approach to management, a spirit and dedication to excellence, and commitment to creating an unmatched shopping experience.

We want to be known for our professionalism, leadership and adaptable approach as a dynamic team that strives to enhance value and deliver results to our stakeholders.

Pine Centre Vision

Our owners will recognize us as a professional team that is capable, knowledgeable and consistently exceeds expectations.

Our tenants will recognize us as a proactive team that is responsive, supportive and a partner in their success. Our guests will recognize us as a caring team that is respectful, accessible and innovative in delivering exceptional customer service.

Our communities will recognize us as a spirited team that leads and actively supports the direction and growth of our communities.

Our people will recognize us as a dynamic team that is accepting, supportive and provides growth opportunities and ongoing recognition for their efforts.


Morguard is a fully integrated real estate company.  We own, manage and invest in high-quality, well-located, geographically diversified assets across North America, including a Retail portfolio of more than 18 million square feet of local, regional, super regional, mixed-use and development properties in more than 63 Canadian and U.S. communities.  Morguard understands the real estate requirements of retailers with a focus to maximize traffic, sales, and market share. Our disciplined merchandising strategies ensure all aspects of our retail properties are optimized.  To learn more, visit morguard.com.


Morguard is recognized as Canada’s Safest Employer in the Retail and Services Category for a Second Year in a Row.

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